6 Reasons to Sponsor a Podcast: Cyber Made Human
Sponsoring a Podcast is a two-way street with mutually beneficial gains for both parties. With Cyber Made Human Series 2, we have been expanding our outreach to include like-minded brands, organisations, and individuals. In this article, we’ll cover 6 reasons to sponsor a podcast, what it means to be a Cyber Made Human sponsor and what you can expect when you get involved with our podcast.
Lets begin
Our Podcast: What is Cyber Made Human?
Cyber Made Human aims to break down complex cyber and advanced technology topics. Launched in 2023, our podcast’s central goal is to highlight how accessible these subjects can be when the technical language barrier is dismantled and replaced with more universal and relatable terminology and phrases. Initially, our founder conceived this series as a 12-part passion project. However, popular reception from our guests and audience helped us recognise the potential of Cyber Made Human as a long-term creative and educational platform.
“It is often said in cyber that humans are the weakest link in cybersecurity. The answer to this is improving cyber literacy and putting humans at the centre of the solution“.
Alice Violet, Host of Cyber Made Human
Check out our event video celebrating the launch of Series 2 of Cyber Made Human and four years of Alice Violet Creative.
6 Reasons to Sponsor a Podcast: Why Sponsor Cyber Made Human?
By collaborating with us on Cyber Made Human, and by extension, Alice Violet Creative, you benefit from our technical expertise and marketing, strategic, and creative insights. As podcast specialists working with brands like The Information Security Forum, Sophos and BML Digital, we understand how to deliver compelling, strategic and engaging content.
Here are some of the key benefits of sponsoring Cyber Made Human:
1. Reach our engaged audience:
The key to a successful show is an invested audience and a strong engagement rate. We are content specialists, we always maintain a content-centric outlook. This means we’ll never post a veiled long-form advertorial as an episode, the topic and insights always come first. The show has to be valuable for the listeners.
In Series 1 Cyber Made Human’s total viewership across all our platforms reached over 60,000. On our most engaged platform, YouTube, we received 78,614 impressions and 728.72 hours of watch time.
2. Build brand awareness and trust:
We’ll only partner with brands we believe in. Cyber Made Human began as a passion project, and its goal to make cybersecurity accessible remains core to our mission. Therefore, we want to partner with brands we believe in. Host Alice Violet will personally endorse your business with an angle most relevant to our audience via a 60-second video advert in the middle of an episode. You’ll also be mentioned in all four promo clips per episode and have a standalone social media highlight.
Your sponsorship with Cyber Made Human will help your brand build credibility, and you can measure success via a dedicated landing page or enquiry code to track impact.
3. Discover the value of business podcasting:
Through your collaboration with us, you will have the opportunity to discover whether podcasting is a valuable investment for your business. Business podcasting can be an effective way to increase brand awareness and recognition, but this is a time-intensive and expensive endeavour. The cost of a high-end, multi-cam 4K, in-person podcast episode with promotional materials is upward of £2,500 per episode. Through our sponsorship packages, you get a cost-effective entry to this space without having to build the foundation yourselves.
4. Expand your content outreach:
Cybersecurity is a trust-based industry. Partnering with a show like Cyber Made Human enhances your content outreach by providing new means of reaching out to both current and prospective clients. As one of our sponsors, this would be predominantly through our associated website, social media platforms and the podcast itself. As podcast specialists, we are in the best position to help brands optimise discoverability.
For example, Podcasts lift brand awareness by 89%. The significance of this is only amplified when you factor in that the average podcast listener spends 7 hours consuming podcasts per month. Furthermore, 68% of consumers are more willing to consider a product or service after hearing about it on a podcast. With these considerations, we can confidently attest to the benefits of including not only podcasting in your content strategy but Cyber Made Human specifically.
5. Benefit from our strategic, content and technical expertise:
By sponsoring Cyber Made Human, you’re not only partnering with an established cyber podcast, but also with a podcast and content agency that works with leading brands.
6. Share in topical discussions and sector-wide thought leadership:
Cyber Made Human discusses intimidating topics such as quantum encryption and topical debates like the ethics of AI and keeping children safe online. The speakers we seek to deliver the conversations are leaders of their space and always offer a new viewpoint. For example, on Series 1, we invited Quantum Security Specialist Floren Cabrera F. de Teresa to discuss where technology meets art. In Series 2, we plan to sit down with Military expert turned Leadership Coach Katie Muldoon to discuss the rise of companion chatbots.
Cyber Made Human is anti-acronym and educates and entertains the audience through visual and context-based examples of what terms like ‘the cloud’ and ‘encryption’ really mean.
If you would be interested in becoming a sponsor here is a link to our sponsorship pack.
What can a Sponsor Expect?
As a sponsor, you would be aligning yourself with an established and trusted show and its core values. Specifically, these include digital literacy, transparent communication, simplified language, and informed decision-making. Fundamentally, demonstrating how to convey intricate subjects to a diverse variety of audiences and to challenge them to take complex topics and communicate them in a way that everyone can understand.
As Alice Violet Creative, we partner closely with our clients and strive to build long-term relationships. We aim to adopt a similar approach with Cyber Made Human.
Cyber Made Human Sponsorship:
60-second high-end video advert per episode featuring an endorsement from host Alice Violet.
1 x Dedicated social media highlight.
4 x mentions in all episode-specific social media posts.
Maximum of two sponsors per episode.
Cost:
1 Episode: £400
Full series discount 12 episodes: £4,320 (save £480)
Exclusive full series sponsorship (no other sponsors!): £8,640
Prices do not include VAT.
There are 12 episodes in Series Two between 30th April and 18th December 2025. Episodes are 25-30 minutes and are released every three weeks.
This would be a professionally shot, multi-camera, properly lit, scripted advert by Alice Violet Creative and would be a permanent fixture of the episode.
Check out the first episode of Series 2 below:
Summary: What does it mean to sponsor Cyber Made Human?
Ultimately, cybersecurity marketing isn’t as effective as it could be. The problem here is that Cybersecurity is an innovative industry, but its marketing approach is surprisingly old-fashioned. Cyber Made Human reflects this view by posing challenging questions, prompting you to reconsider your perspective on a particular topic and presenting it in a manner that is both comprehensive and accessible.
By aligning yourself with Cyber Made Human and Alice Violet Creative, you will be best positioned to enhance your brand through association with an established audience, who trusts us as a source of information, integrity and insight.
We also offer end-to-end services, from creative direction to high-end production, to help build your promotional strategy. We also offer host and guest training, and can upskill your in-house team on editing and production. If you are interested in sponsoring the Cyber Made Human brand or working with our talented team, get in touch.
JACK
Digital Content Producer
SPECIALISMS
+. Writing
+. Video editing
+. Photography
+. Social Media Management