4 Ways to Add Videography to Your Event Strategy

1. Add New Elements via Video

An effective solution is to film the event, enabling the content to be consumed by more people and have a longer life span. There are many ways of doing this that go beyond simply recording the talks and posting them online.

Here are some innovative ways you can present event video:

• We have a complete mobile podcast studio that can be used at live events, adding an interesting visual element to those in the room and ensuring you capture high-quality audio and video for use online. This also allows the content to become long-form, evergreen content.
• Instead of simply recording the entire talks, capture short insights from key speakers in a polished, high-quality format that can be repurposed into bite-sized insights for social media.
• Live streaming real-time allows remote audiences to engage with the content as it happens, this allows for more interesting online content than a simple webinar.

Tip: Use multiple cameras and angles to add visual interest, making the content more dynamic and engaging for post-event distribution.

2. Think Beyond Your Physical Audience

Although we offer high-end event photography and see huge value in this medium, in 2025, videos are considerably more engaging and shareable on social media than images or text-based content, generating 1200% more shares than text and images combined.

When working with clients, we don’t only capture parts of the event that are aimed at the physical audience but also get additional insights from key speakers and organisers. This makes the video feel fresh and gives it a new angle when shared online.

This could involve interviewing a panellist separately to ask additional questions or find their key takeaways. Interlaced with the role of the event and their time on stage creates compelling content that can be enjoyed by audiences regardless of whether they can attend the event or not.

4. Leveraging Polished vs Behind-the-Scenes Content

Creating behind-the-scenes (BTS) videos is yet another powerful way of re-purposing footage and enhancing your event video strategy. This can be photos or videos taken of the team planning, setting up or visiting the venue, and clips taken live at the event. Showcasing the high-end production team at your event also offers great behind the scenes content and can be a good placeholder for photos and video before the professional content is ready.

Would you like to learn more about how you can re-purpose your content?

Check out our article on: How to Master Content Repurposing for your Creative Strategy 

A few reasons we love BTS content:

• BTS content often generates high engagement on social media platforms – BTS footage can be used to create compelling marketing materials, such as trailers, promotional videos, and social media content.
• At AVC, we often create outtakes or behind-the-scenes videos for our clients as these can help to generate buzz and anticipation for the upcoming event video.
• People are naturally curious about the behind-the-scenes process. The raw and realistic nature of these videos resonates with audiences who value authenticity and transparency. This allows viewers to connect with your brand on a more personal level.
• Additionally, BTS videos can be filmed with minimal effort and equipment needed, making them often cheaper and easier to produce.

By displaying the effort, and processes that went into creating something, behind-the-scenes videos can help give the audience a greater appreciation for the final video.