The training I’m asked to deliver most is “How To Be a Great Podcast Host” (or guest – which I’ll focus on in another blog and link here!). I specialise in b2b podcasts, mostly in cybersecurity, which means that the host is often a...
The first step to any successful social media plan is to determine your outcomes. What goals do you want to achieve as a business – or individual – by building and maintaining a social media presence? Once you’re clear on your ‘why,’...
You’ve likely seen the conversations surrounding Chat GPT, but what is it? Full disclosure: I asked it to write this article for me. I’ve learned that although it sped up the process considerably, human input is still required to fact-check, adapt the tone...
Content marketing has become essential to any modern marketing strategy, and it’s not hard to see why. In today’s digital world, consumers are bombarded with marketing and advertising messages but often seek value, entertainment and knowledge. In this...
In this blog we share how to use SEO to direct your video strategy and help get more views from your target audience. What is SEO? SEO stands for Search Engine Optimization. It is the practice of optimizing websites and content to improve their visibility and ranking...
What is SEO? So before we begin, SEO means Search Engine Optimisation. This means creating and designing digital content to rank highly in search engine results pages (SERPs). For example, if you want to become a valuable resource for cybersecurity, ensuring your...
