Content Marketing and podcast news
Latest posts
Demystifying podcast jargon
Are you considering a podcast for your business but feeling overwhelmed by all the jargon? Don’t worry – we’ve got you covered!
Whether you want to run the whole thing yourself or outsource time-intensive steps like editing, understanding the following terminology enables you to make informed decisions about your show.
How to use data to direct your content marketing plan
In this article, I dive into how Answer The Public can help inform your content strategy to ensure it’s not only valueable but also ultimately gets seen.
How to use SEO to increase views on your video content
SEO means Search Engine Optimisation. This means creating and designing digital content to rank highly in search engine results pages (SERPs). For example, if you want to become a valuable resource for cybersecurity, ensuring your cybersecurity videos, web pages and blogs have the right terms people are searching for will increase their chances of being seen.
How to Build a 2023 Social Media and Content Strategy Like a Powerful Global Brand
I can hardly believe it either, 2023 is right around the corner, which means it’s time to start planning your marketing strategies for next year. In this guide I share my tips from working with leading brands.
5 Reasons to Launch a Business Podcast
Around one in eight people in the UK listen to podcasts weekly, with regular listeners consuming an average of seven each week. These figures are rising yearly, showing that long-form content is still a powerful medium in a fast-paced world. If you’re a solopreneur, business leader or marketer and are wondering whether this medium is for you, here are 5 reasons to launch a business podcast.