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Podcast, Content and Marketing News
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The Cyber Made Human Podcast is Live
I’m super excited to finally share with you all the first episode of our new podcast series, “Cyber Made Human.”
Top 5 Tips: How To Be a Great Podcast Host
In this article I share the top 5 tips for becoming a great host for your b2b or cybersecurity podcast.
What Are Content Pillars on Social Media?
In this article, I share the importance of content pillars when it comes to being strategic and hitting your business goals.
What is Chat GPT and its Pros and Cons for Business?
Full disclosure: I asked it to write this article for me. But, I’ve learned that although it sped up the process considerably, human input is still required to fact-check, adapt the tone of voice and insert nuance and opinion.
So let’s get into it, what is Chat GPT?
What Is Content Marketing and Why Does it Matter?
Content marketing has become essential to any modern marketing strategy, and it’s not hard to see why. In today’s digital world, consumers are bombarded with marketing and advertising messages but often seek value, entertainment and knowledge.
In this blog, I’ll explain what is meant by content marketing, and how sharing high-quality, valuable content can help your business grow.
How to use data to direct your content marketing plan
In this article, I dive into how Answer The Public can help inform your content strategy to ensure it’s not only valueable but also ultimately gets seen.
How to use SEO to increase views on your video content
SEO means Search Engine Optimisation. This means creating and designing digital content to rank highly in search engine results pages (SERPs). For example, if you want to become a valuable resource for cybersecurity, ensuring your cybersecurity videos, web pages and blogs have the right terms people are searching for will increase their chances of being seen.
How to Build a 2023 Social Media and Content Strategy Like a Powerful Global Brand
I can hardly believe it either, 2023 is right around the corner, which means it’s time to start planning your marketing strategies for next year. In this guide I share my tips from working with leading brands.
5 Reasons to Launch a Business Podcast
Around one in eight people in the UK listen to podcasts weekly, with regular listeners consuming an average of seven each week. These figures are rising yearly, showing that long-form content is still a powerful medium in a fast-paced world. If you’re a solopreneur, business leader or marketer and are wondering whether this medium is for you, here are 5 reasons to launch a business podcast.