Content Marketing and podcast news

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How to use SEO to increase views on your video content

How to use SEO to increase views on your video content

SEO means Search Engine Optimisation. This means creating and designing digital content to rank highly in search engine results pages (SERPs). For example, if you want to become a valuable resource for cybersecurity, ensuring your cybersecurity videos, web pages and blogs have the right terms people are searching for will increase their chances of being seen.

5 Reasons to Launch a Business Podcast

5 Reasons to Launch a Business Podcast

Around one in eight people in the UK listen to podcasts weekly, with regular listeners consuming an average of seven each week. These figures are rising yearly, showing that long-form content is still a powerful medium in a fast-paced world. If you’re a solopreneur, business leader or marketer and are wondering whether this medium is for you, here are 5 reasons to launch a business podcast.