What is Chat GPT and its Pros and Cons for Business?

Can Chat GPT be used to write blog content?
Alice Violet Creative

By Alice Violet

18 April 2023

You’ve likely seen the conversations surrounding Chat GPT, but what is it?

Full disclosure: I asked it to write this article for me.

I’ve learned that although it sped up the process considerably, human input is still required to fact-check, adapt the tone of voice and insert nuance and opinion. 

So let’s get into it, what is Chat GPT?

In recent years, artificial intelligence (AI) has been advancing at an unprecedented pace, leading to the development of advanced language models that can carry out complex tasks such as language translation, natural language processing, and even text generation. One of these advanced language models is Chat GPT, which has gained popularity in recent times for its ability to generate human-like responses to text-based conversations. In this blog, we will discuss what Chat GPT is, its pros and cons, and how it works.

Chat GPT (Generative Pre-trained Transformer) is an advanced language model developed by OpenAI. The model is based on the transformer architecture, which is a neural network that was introduced in a research paper by Google in 2017. The transformer architecture is designed to improve the performance of sequence-to-sequence learning tasks such as language translation and natural language processing.

Chat GPT is a pre-trained model, which means that it has been trained on a large amlount of text data. The model is trained using a technique called unsupervised learning, which involves training the model on a large dataset without any labeled data. The model learns to identify patterns and relationships in the text data, which allows it to generate coherent responses to text-based conversations.

Pros of Chat GPT

  1. Natural Language Processing: Chat GPT is designed to understand and respond to natural language queries, making it ideal for use in chatbots and virtual assistants. The model can generate human-like responses to text-based conversations, making it easier for users to interact with these chatbots.
  2. Time-saving: Chat GPT can save a lot of time and effort for businesses that need to interact with customers through chatbots or virtual assistants. The model can quickly generate responses to user queries, reducing the need for human intervention.
  3. Scalability: Chat GPT is highly scalable, which means that it can handle a large volume of text-based conversations. This makes it ideal for use in businesses that receive a large number of customer queries.
  4. Multilingual: Chat GPT can be trained on text data in multiple languages, making it ideal for businesses that operate in multiple countries.
  5. Customisable: Chat GPT can be fine-tuned to generate responses that are specific to a particular business or industry. This allows businesses to create chatbots and virtual assistants that are tailored to their specific needs.

Cons and limitations of Chat GPT

  1. Biased responses: Chat GPT is trained on text data, which means that it can sometimes generate biased responses based on what data is available. 
  2. Lack of empathy: Chat GPT is not capable of empathy, which means that it cannot provide emotional support to users in sitautuons such as on a chatbot conversation. 
  3. Cost: Chat GPT can be expensive to implement, especially for small businesses. The cost of training the model and integrating it into existing systems can be prohibitive for some businesses.
  4. Security: Chat GPT can be vulnerable to attacks such as data poisoning, which can compromise the integrity of the model. This can be a problem for businesses that need to ensure the security of their customer data.


Can Chat GPT be used to create blog content?

Well as demonstrated here, yes, it can!

Although only with the pro version will you get lengthy content. And as mentioned, you’ll need to check the output text for inaccuracies and biases thoroughly. I recommend only using it for blog topics that you’re already familiar with to give you a head start but to edit with your actual knowledge. Otherwise, it’s just an empty factual article, not your true opinion and expertise. 

An important consideration is that if lots of websites use Chat GPT for blog or educational content without fact-checking it, this could create more incorrect data which the AI uses to build from, plus it means when a human is fact-checking you won’t know what’s accurate and what isn’t. I recommend only using large reputable websites such as The BBC to fact-check for this reason. 

I input this blog into Grammarly to check for plagiarism, and less than 5% of this copy has been used elsewhere which is pretty impressive. 


Chat GPT is an advanced language model that can generate human-like responses to text-based conversations. The model has several advantages, including natural language processing, time-saving, scalability, multilingual support, and customization. However, it also has some drawbacks, including biased responses, inaccuracies, lack of empathy, cost, and security concerns. Despite these drawbacks, Chat GPT is a powerful tool that can be used to improve customer engagement and streamline business operations.

If you don’t want a robot writing your content but an actual human being, I have written for publications such as Wanderlust Magazine, Conde Nast Traveller and more (on behalf of global brands I was working with such as Audley Travel and Abercrombie & Kent). I love writing projects, so to get started, email info@alicevioletcreative.com. 

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