The training I’m asked to deliver most is “How To Be a Great Podcast Host” (or guest – which I’ll focus on in another blog and link here!). I specialise in b2b podcasts, mostly in cybersecurity, which means that the host is often a...
Content marketing has become essential to any modern marketing strategy, and it’s not hard to see why. In today’s digital world, consumers are bombarded with marketing and advertising messages but often seek value, entertainment and knowledge. In this...
According to Ofcom, around one in eight people in the UK listen to podcasts weekly, with regular listeners consuming an average of seven each week. These figures are rising yearly, showing that long-form content is still a powerful medium in a TikTok and Instagram...
